The first ever soup chain in India, The Soup Bowl had carved a niche for itself in the cluttered Food and Beverage offering. Healthy, VFM food is the mantra at The Soup Bowl. With 5 outlets and growing, The Soup Bowl is all set to capture its share of health meal at value pie.

Franchise Today has unleashed the brand by knowing its origin, growth, vision, future plans and various other things to showcase The Soup Bowl in franchise bazzar. Franchise Today explore the brand by having a Q A session with its MD, Mr. Kinzal Vadera.What was the vision behind the origin of “The Soup Bowl”?The vision behind the origin of The Soup Bowl was to provide customers with healthy eating out options. The food courts in malls are dominated by junk food eateries. The Soup Bowl is the perfect antidote to this fast food revolution which is fast but not healthy.Shed some light on the growth and success of “The Soup Bowl”?The Soup Bowl has grown from one outlet in 2009 to three outlets by end of 2010.

We have doubled our bottom-line. And we will continue to excite the customers with new soups and finger foods that gel well with our concept of health and freshness. What is the USP of your brand? All our soups are made fresh every day. The veggies are light steamed thus retaining the nutrients. We do not add MSG in our products. It’s healthy, its fresh…What inspired The Soup Bowl to take the franchise route to expand its business?The success of our outlets has prompted us to move fast and expand the concept to other parts of India. Franchise route is ideal as it gives us the opportunity to work alongwith entrepreneurial minds wanting to create ‘Wow’for their customers. Each franc-hisee comes with ‘ownership’ tag thus allowing The Soup Bowl to ride on their learnings, insights all to enhance the experience in time to come.

It also gives the company an opportunity to strengthen the backend and thereby allow the franchisees to avail better margins as we move along. Which Franchise module works along with your brand and how does it work?We are looking at Master Fran-chise by region since it allows us to spend more time with the master franchisee and thereby allows us to address any concerns he would have over period of time. It also helps in servicing better with faster turnarounds. What’s your approach for market presence?We are launching a slew of finger foods which will further excite the customers. We already have soup of the month which ensures that the customer get something new everytime. We will also tie-up with like-minded brands for cross promotions. Some of this is already underway and we are seeing good redemptions. What are the future plans of “The Soup Bowl” brand?We are growing slowly, but surely. We will launch one outlet every three months for the next one year and once we reach a critical mass, we will carpet bomb a city before moving on to next.