Established with the zeal visionary of giving “Power Coaching” for IITJEE, a unique system of IITJEE preparation that maximizes student performance. They have trained about 3500 students till now. Quest has established its dominance in IITJEE with largest network. Franchise Mart proliferate Quest more by knowing its showcase in Franchise Bazzar from a Q & A session with its Co-founder Director, Mr. Praveen Tyagi.

Q. What was the vision behind the origin of “Quest”?

When we started out in 2002, we realized that none of the brands had the model or the knowhow to make high quality IITJEE/AIEEE coaching available across India. Most of the brands were successful in a single city like Kota, Delhi or Hyderabad. In some cases, the brands had presence in two
cities but nobody had a scalable to be successful across multiple cities and towns in India. We sensed an opportunity to become the biggest national brand in IITJEE preparation and ‘Quest Tutorials’ was born.

Q. What inspired Quest to take the franchise route to expand business?

Coaching is a highly skilled and relationship centric business. We realized that it is important for us to have people, at every
center, who have a long term interest in the profession. The cost of training is extremely high in our business. So we cant afford to have people leaving us. The only way to retain people is by making them our business partners. Hence, our franchise model was born. Currently there is no company in this space that has such a model in place.

Q. What is your marketing and salesstrategy?

We are extremely strong in counseling to parents and students. Hence, we focus on creating awareness about IITs, NITs, and their entrance exams like IITJEE, AIEEE, BITSAT etc. Most parents want their kids to become engineers but don’t have enough information on the subject. Our workshops in schools and personal counseling thereafter are the mainstay of our sales and marketing strategy. We are very active on internet through our website www.questtutorials.com andfacebook.

Q. What kind of training and support a franchisee would get when partnering with you?

We have the following training modules: Sales Marketing Training – Counseling, telemarketing sales, Seminars presentations in schools, BTL (below the line) marketing: pamphlets, banners, posters, Product Training – Engineering as a career, Information on different engineering entrance tests like IITJEE, AIEEE: number of aspirants, success percentage, exam format etc., Changing pattern of IITJEE AIEEE, Program details of Quest. Suitability to the changing pattern, ‘Power Coaching’, Online testing, IITJEE/AIEEE coaching combined with school tuition, student performanctracking and reporting etc. Academic Training – Attendance capture, reporting and feedback, Student performance capture, reporting and feedback, Meeting with parents and feedback, Batch scheduling, extra class scheduling etc. (if needed) Operations Administration Training – Fee collection, fee reminders to parents, Accounts,
Material inventory and management, Center management Faculty Training – School level tuitions with NCERT/other textbooks, IITJEE/AIEEE level coaching with ‘Power Coaching’ course material, How to teach Physics, Chemistry and Mathematics, How much time to spend per topic.

Q. How many outlets do you have presently? What’s your approach for market presence in India?

We started franchising in 2011 after developing and checking the model over 3-4 years. We are targeting a total of 15 centers before the start of the coming academic year. We are focusing on developing clusters of franchise centers in specific geographies. Right now, the focus is on North India. This is to ensure good service to our partners. Even at other locations, we are open to having partnerships, provided the partner is strong enough.

Q. What are the future plans of “Quest”?

We are targeting a network of 75 centers across towns with populations of 4 lakhs and more. We wish to create more educational products along the way and package them so that they can be put into the channel that we are creating through franchising.