Mumbai India:Skincare brand Nivea India, an affiliate of Beiersdorf AG, has launched a new campaign for its men fresh active deodorant.

The deodorant campaign features actor Arjun Rampal who is the face of Nivea Men.

The company has announced repositioning of its male grooming range with the launch of a new brand mission that aims to help men fulfil their daily needs, Rakshit Hargave, Managing Director, Nivea India, said.

With a brandline that states ‘It starts with you’, the company’s new campaign will attempt to break the clutter in a unidimensional category like deodorants.

Speaking about the ad, Rampal said: “This new deodorant commercial is a very energetic film with a tongue in cheek humour. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.’’