A new franchise Pandora store “with a feminine feel” is set to open in Lincoln City Centre.

The concept store is owned by John Greed jewelers, in partnership with the company.

It could boost the high street along with bringing two to three jobs to the area.

The Pandora store will be next-door to John Greed, and is one of over 100 concept stores across the UK.

John Greed already stocks Pandora jewellery, but it says a stand-alone store was the next natural step.

John Greed, owner and founder, said: “The team and I are very excited to take the next step into our wonderful partnership with Pandora.

“The corner of the Cornhill and High Street is such a fabulous location with great visibility for such a great brand as Pandora.”

Nigel Simpson, retail director for Pandora, said: “We are very excited to be opening up a new Pandora store and bringing shoppers a vast selection of ever-changing ranges from our signature charm bracelet to stackable rings and beautiful watches.

“This store has a feminine feel to create a more relaxed shopping experience.”

Work started on the store at the beginning of August.

It is expected to be finished by the end of this month, and will officially open on October 1.