FMCG Company Emami has signed up Indian cricket captain M S Dhoni and Bollywood actor Preity Zinta to endorse its to-be-launched brand in the edible oils segment.
M.S. Dhoni and Preity Zinta have been signed up to endorse the brand of edible oils that we will be launching on February 19. The celebrities have been signed up for a period of up to three years, as per the officials.
Emami’s edible oils range will include soya, mustard rice bran, palm and sunflower.
Dhoni and Zinta will join a list of stars that Kolkata- based Emami has signed up in the recent past to endorse its various products. They include Amitabh Bachchan, Shah Rukh, Madhuri Dixit, Kareena Kapoor, Govinda, Sourav Ganguly and south Indian actor Mahesh Babu.