Bollywood actress and former Miss World Priyanka Chopra has signed up as the new brand ambassador of Asmi Jewellery. Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses.The ad will be a show reel of her real life in which the feisty actress will mouth the line, “I believe everyday is a test where I must prove myself.” The ad will also see Priyanka winning the Miss World title and receiving film awards.Asmi has a strong pan India retail network of 250+ outlets which include exclusive stand alone stores, leading franchisees, established anchor shop-in-shop & leading retailers. This vast retail network is growing at a rapid pace with businessmen of varied backgrounds vying with each other to participate in its success story.