Latest Franchise News,Franchise News India,Top industrialist Ratan Tata has invested in baby care eCommerce platform FirstCry,Ratan Tata Invested in ecommerce platform Firstcry continuing the slew of investments he has made in various startups globally.

The Chairman Emeritus of Tata Sons and Senior Advisor to IDG Ventures India, has invested an undisclosed amount in his personal capacity into Brainbees Solutions, which owns the FirstCry brand, the company said in a statement.

FirstCry is omni-channel player with presence across desktop, mobile and offline routes offering baby and maternity products in India.

It started operations in 2010 and has over 2 million customers. It has over 150 FirstCry branded franchisee offline stores across 100 cities in the country.

“Our vision is to simplify parenting by creating the necessary ecosystem and we have outgrown competitors to become the dominant driver in this space across mobile, online & offline channels,” Brainbees Solutions founder and CEO Supam Maheshwari said.

A positive nod from a business leader of Tata’s stature is a great vote of confidence in the way FirstCry has created the ecosystem and validation of the business approach leading to definitive path to profitability, he added.

Brainbees has raised USD 69 million in capital over multiple rounds from marquee investors including IDG Ventures India, SAIF Partners, Vertex Ventures, Valiant Capital and NEA.

Earlier this week, Tata invested in online coupons venture, Cashkaro.

The top industrialist has been aggressively investing in startups, ranging from e-commerce firms to cab aggregators. He has invested in firms like Snapdeal, Kaaryah, Urban Ladder, Bluestone, CarDekho, Sabse Technologies, Xiaomi, Ola and DogSpot.



Related Post:

1. Max Fashion plans to open 1 store every 2 weeks

2. Pepe Jeans plans to open fully owned stores in india

3. KFC started first franchise outlet in Tibet

4. Bisleri plans to re-enter soft drinks space by 2016

5. lingerie brand Hunkemoller opened flagship store in india