Reliance Brands has inaugurated the first Superdry store in India at Palladium Mall, Lower Parel, Mumbai, stocking the range of stocks T-shirts, jeans, sweaters, joggers, shirts, rugby shirts, polo shirts, bags, and accessories for both men and women. The outlet has been spread across over the area of 1, 750 sq, feet.

With the long-term franchise pact signed between SuperGroup and Reliance Brands this year in July, the duo has set up the India outlet of British fashion brand Superdry. SuperGroup, which employs over 2,000 staff, owns the Superdry brand.

The collection at the store targets young people between 15 and 30 years.

Superdry claims that it has been worn by celebrities from David Beckham and Ben Stiller to Ewan McGregor, Jamie Oliver, Shakira, Mariah Carey, Pixie Lott, and Helena Christensen.

The price range for menswear is from Rs 2,000 to 12,000 while womenswear ranges from Rs 1,500 to Rs 8,000.