BluMerq Franchise

Franchise In India,Franchise News India,Men’s clothing brand Blue Mercury (Blumerq), with a strong manufacturing base is now planning aggressive penetration of northern and western markets. The brand has already established a strong presence in the east and south India. With a turnover of Rs 17 lakh, the company is looking to double it by adding another 270 retail points to the existing 314, this fiscal. Blumerq takes inspiration from musical genres to provide innovative looks to its designs. In just over two years, the Bangalore-based company was able to create a niche in the men’s casual wear market across India. The company registered Rs 5.49 crore turnover in 2013-14.

Blumerq was founded by Thirukkumaran and M Shanmugam, who have over 46 years of industry experience. In 1992, Thirukkumaran founded Esstee Exports, which supplies knitted garments to top brands in Europe, the US and Canada, including Guess, Lee, Wrangler, Jules, Armand Thiery, JBC, and Gerry Weber. Shanmugam established Premier Knits Apparel in 1989 and boasts of an overseas clientele, across the US and Europe, comprising Mothercare, Carrefour, Fila, EMC and Mayoral.

In 2012, they decided to cater to the domestic men’s segment after realising the huge potential in the upper-middle and middle class segments. It has been witnessing good sales through own stores and franchise outlets.



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