Rosebys – Home furnishing and lifestyle retail chain has announced a tie-up with K K Birla Group furniture retailer Style Spa to set up 100 shop-in-shops by March, 2010.Rosebys is in talks with real estate, paint and consumer care companies to make the partnership even more inclusive.Gujarat Heavy Chemicals (GHCL) had acquired the UK-based Rosebys in 2006 and rolled out its chain in India in October 2008. The company has currently over 100 outlets across India and plans to expand it to 500 stores by 2014. It will initially open 50 shop-in-shops at Style Spa’s outlets across the country soon and then expand the concept to its 100-odd stores by March 2011 under a revenue sharing model.
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