S.Oliver – German premium fashion and lifestyle brand said it will invest around Rs 47 crore by 2012 to have a total of 77 outlets and shop-in-shops across the country.

S.Oliver sells apparels and accessories like Van Heusen, and Louis Phillipe. It is present in India under a 50:50 joint venture with Orient Craft, also plans to introduce a range of high-end accessories in multi-brand chains as it aims to be the largest premium segment brand in the country in six years.

The Company will have a chain of 77 outlets and shop-in-shops across India by 2012 and intends to become the largest premium segment brand by 2015, said a company official.