The pioneer of modern retail in India, Shopper’s Stop Limited, brings one of Europe’s leading jeans wear and lifestyle brands to India as part of their exclusive international brand offering. Shopper’s Stop Limited in an exclusive retail arrangement with the German jeans wear and lifestyle brand MUSTANG will operate shop-in-shops within its flagship department store format Shoppers Stop.Founded in 1932, MUSTANG was the first denim brand to be manufactured in Europe. With revenues of over 100 million Euros, MUSTANG has become one of Europe’s leading jeans wear and lifestyle brands. The company’s many milestones include the first women’s jeans and the first corduroys in Europe, and the first stretch jeans in the world. Under the retail arrangement Mustang merchandise will be imported from the parent company to be retailed at the shop-in-shops within Shoppers Stop stores in India.                                                                                                                      New range of trendy styles will be introduced every 4 – 6 weeks as it is internationally known for its precise fits and washes, Mustang offers options as ensemble and not as individual garments. The authentic, true and honest collection of MUSTANG apparel is tagged at an attractive Indian pricing with Men’s Shirts/tees starting at Rs. 599 as compared to EURO 19.95 in Europe and Men’s bottom wear starting at Rs. 1599 as compared to EURO 59.95 in Europe, Similarly, Women tops/tees are priced at Rs. 599 onwards as compared to 19.95 in Europe and Women bottom wear starting from RS.1599 as compared to 59.95 in Europe.