German car rental firm SIXT has started implementing its plans to create a franchise network in the USA. The company will not only continue expanding SIXT’s own system of rental stations, but it now wants to acquire franchise partners in different states step by step so it can increase the pace of expansion in the car rental market in the USA , and reinforce the
Positioning of the SIXT brand. This step is part of its international expansion strategy, currently the focus of much of the company’s activities. Over 100 potential franchisees have already
Contacted SIXT in the USA. They come from almost every state in the country with a clear geographical focus o n economically important area s and prime tourist destinations.
It’ s possible that the first independent car rental companies with their own car fleets and with services which attain the requisite levels could start as SIXT franchisees before the end of this year. E rich SIXT, CEO of SIXT AG said: “For many years now, cooperating with local franchise partners has been a cornerstone in our expansion overseas.” SIXT started expanding in the USA in the spring of 2 011 when it opened its first rental office in Florida. T he comp any now has five rental offices across the country.