This Deepawali will be the festival of growth as Sony, Japanese consumer goods firm, is targeting a 50 per cent growth at Rs 2,850 crore this festival season as compare to the same period last year.

“We expect sales revenue of Rs 2,850 crore, during the September to November period from the Indian market and aspire to achieve 50 per cent sales growth over last year’s festive sales.”
The company has also allocated the desired budget for this festive season.

“We have also allocated a budget of Rs 150 crore during the period towards marketing activities for this festive season,” Sony India Managing Director Kenichiro Hibi said in a statement issued here.

The company will also offer zero percent finance processing fee, to attract more customers during the season.