Spring Air, a US-based mattress and pillow manufacturer, has founded its first specialty mattress store in Gujarat at Surat. The store is spread across 350 sq.ft., housing the stock of mattress and bedding products including Europedic. Orthopedic, Comfort Rest, Nature Rest, Spine Support, Protect-A-Bed and other accessories including premium pillows. The move comes as a part of company’s recently announced Rs 500 crore investment plans in the country.

Commenting on the foray into the Gujarat market, Ashok Sharma, CEO, Spring Air- Middle-East and Indian Sub Continent, said, “Spring Air is one of the worldwide leaders in the spring mattress, premium mattress and pillow category. We’re one of the leaders in a $20 billion global mattress and pillow market. And indeed, we are already one of the largest brands of mattress in the world. I am pleased to announce the launch of our new outlet at Surat to serve our valuable customers of Gujarat. Spring Air’s entire collection has been developed through extensive research and a deep understanding of what Indian consumers want most in a mattress – luxury and support, without the problems they experience with traditional coir or cotton mattresses.”

Spring Air plans to open 100 retail outlets across India by 2015. The company also plans to set up two manufacturing units at Mumbai and Kolkata.

Founded in 1926 in USA, Spring Air Bedding claims to be one of the oldest companies in the bedding industry. According to the company officials, its products are equipped with NASA technology and currently sold in over 40 countries under the Spring