South Africa’s famous restaurant ‘Spur Steak Ranches’ is now opened in Dubai. AMA General Trading, an umbrella holding company owned by Abdulla Alashram, has secured the GCC franchise for Spur. The first restaurant opened in Dubai Festival City, on the skywalk level. The official launch took place on the 14th of January with H.E. Sami Dhaen Al Qamzi, Director General of the Dubai Department of Economic Development (DED) & world class South African Cricketer, David Richardson wishing the new venture success for the future. Over 100 VIP guests attended the much-anticipated ceremony. Spur Corporation, a multi-brand family restaurant franchisor, comprising of over 300 Spur Steak Ranches, Panarottis Pizza Pasta and John Dory’s Fish & Grill restaurants, is growing from strength to strength. This group started trading 42 years ago and has since expanded into 13 countries around the world. The UAE is the latest market to welcome Spur.Spur is a distinctly family orientated brand, with its major focus being on the smaller members of the ‘tribe’. Spur founder and executive chairman, Allen Ambor, first established the company’s reputation for delicious, value-for-money food, in a family-friendly environment, when he opened his first restaurant in Newlands, Cape Town in 1967.