Subway, World’s largest sandwich and salads chain, celebrated the opening of its 300th outlet in India. The food chain aims to open 700 more outlets in next five year, which includes the target of 150 outlets by the end of 2013.
Run on the franchise model, the new outlet is located at Chhatrapati Shivaji International Terminal II in Mumbai.
“Opening the 300th restaurant in India underscores the growing preference of Indian consumers towards fresh and healthy food,” said Robby Gulri, Subway India’s area development manager.
Keeping in mind Indian sentiments, the restaurant has adapted a specific menu sans beef and pork. Subway also has vegetarian restaurants in Noida, Mumbai and Jalandhar. Two more are planned in Gurgaon and Amritsar.
“With a presence now in more than 50 cities, Subway will focus on tier-II and tier-III cities and achieve its target of operating 1,000 outlets in India in five years, including 450 by 2013-end,” Gulri said. “The success of this model highlights the growing spirit of entrepreneurship in the country.”
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