We all know a sales process is mandatory for successful recruitment, it’s also necessary to realize that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here’s a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs.   Who is your ideal franchise buyer?Define your qualified prospects. You can’t effectively advertise until you understand who your franchise candidate is. It’s like being in a boxing match blindfolded with the lights out, with no clear target to punch. You’ll be working with the wrong prospects and wasting a bundle of money and time. Craft your franchisee success profile first, before you even think about promoting your franchise opportunity. If you lose sight of your buyer, you can’t generate the quality leads you desire. What message motivates your buyer?Once you know the desired prospects, how can you influence their thinking to take a look at your franchise concept? Franchise companies are often guilty of building lead generation programs without defining what successfully prompts their buyers to respond. The best way to drive leads? Know what drives your buyers! Promote the benefits they want and you can deliver. Survey your successful franchisees to help discover what the “wow” factors of your opportunity are. What lead generation sources reach your buyer?Successful franchise recruitment requires building a marketing program that produces qualified prospective buyers at acceptable costs. This isn’t an easy task, especially in the new media age, where franchise buyers now access multiple recruitment and educational sources to research franchise opportunities.
  Use sales performance history   Use multiple media sources
  Measure results to produce more buyersInvest in the marketing and monitoring tools so that you can,
  Determine your most productive selling sources   Create compelling, direct-response advertising for each media source selected   Stay ahead of the competition.
  Work the plan and the plan works for youThese are the four steps to lead generation success. Use this process and you may enjoy greater payoffs in reduced costs, more qualified lead activity, and increased sales.