As a small business owner using the internet for inbound marketing is one of the most difficult things to learn how to create good content. These are the five ways to ensure that your business blog will enhance your business.1. Optimising the Content: Every post you write needs to be optimized. Start off by determining how successful your content is. How many people read your post and how long did they stay on your page? How did they get to your post? Did they comment on it? Use this data as you create future posts. It can help you discover what kinds of content people found interesting. This information can be invaluable as you determine what kind of content you will create for your business blog.2. Engaging the Readers:When readers are engaged in the content, they will react. They will leave their own comments and then direct others to your posts via Twitter, Facebook, or their own blogs. You need people to react because their actions vis-a-vis your posts will dramatically increase the number of people who are exposed to your blog. 3. Balancing the Content:You need to find a good balance between content that brings readers to your site and content that results in sales. Unfortunately, there is no magic formula to help you do this. You need to find the balance that works for your website and your readers.4. Finding Your Own Style:Find your own style that works for you and for your readers. That may mean sticking primarily to bulleted content. On the other hand, it may mean using long, flowing prose. But throwing out style rules doesn’t give you license to be sloppy. Typos, bad grammar, and abhorrent spelling make you look unprofessional, not hip. Find your own style, but keep the quality of your writing top-notch.5. Blow Your Own Horn:When you publish your content, don’t stop by simply publishing on your blog. Post it to your Twitter and Facebook accounts, too. Talk about it among your social network in real life. When visitors comment on your stories, comment back. This can take some doing since you’ll be getting comments on multiple sites, but people will be more apt to come back if they feel like you care what they have to say.These are 5 steps to successful business blogging. Make them work for you and watch your business grow by leaps and bounds!