The first Miss Universe from India and famous Bollywood actress Sushmita Sen has got franchise of the beauty pageant in the country. She recently unveiled her new brand, I AM, as well as its beauty pageant division, I AM She, which will hold the Miss India Universe pageant. And the winner of the pageant will represent India at the international Miss Universe contest. So far, the winner and two runners-up of the Femina Miss India have been representing India at the Miss Universe, Miss World and Miss Asia-Pacific events respectively. Now, its two winners will compete for the Miss World and Asia-Pacific crowns, while the winner of I AM She Miss India Universe will represent the country at the Miss Universe contest globally. Her franchise would also be collaborating with five NGOs each year, which would be represented by the five winners of the pageant. Each of the five winners will be given a target for a particular cause that they would need to complete by the end of the year.