Franchise News,Thomas Cook (India) Ltd. has delivered on its aggressive expansion strategy in 2013, adding 34 new locations pan India, including 12 owned offices, 22 Gold Circle Partner franchise outlets, and an additional location each in Mauritius, Sri Lanka and Nepal.

Thomas Cook India’s extensive retail outreach now offers its consumers superior access and convenience across the Country. Noteworthy is the Company’s foray into new and rapidly emerging Tier II and III regional markets like Thrissur, Erode, Tumkur, Bhilwara and Dhanbad, in addition to its enhanced presence in metro cities such as Mumbai, Delhi, Pune and Kolkata. The launch of mall outlets at Kochi’s LuLu Mall and OSIA Mall in Goa, offers the Company strategic access to high potential retail catchment areas.

Thomas Cook India’s outlets provide its consumers the entire range of travel and related products and services under one roof – holidays, hotels, tickets, visa and passport services, foreign exchange and insurance.

In a strategic initiative to ensure effective penetration into new source markets, Thomas Cook India has focused on an impactful franchisee model, with the launch of 22 Gold Circle Partner outlets in collaboration with renowned entrepreneurs and business leaders of the region (eg: Raurkela, Dhanbad, Jaypore, Bathinda, Valasaravakkam).

Commenting on the expansion, Madhavan Menon, Managing Director, Thomas Cook (India) Ltd said: “At Thomas Cook India, our customers have always been the focus of our initiatives, and the intent behind our expansion strategy was to reach out to not just our metro audiences, but also our rapidly growing Tier II & III regional consumers, across India. We have also established our presence in Nepal with a franchise outlet in Kathmandu, and expanded our branch network in Sri Lanka and Mauritius.

He added, “I am delighted with this achievement of an extensive network, offering our travel hungry customers enhanced access and convenience, and timed perfectly for our newly launched holiday packages for Summer 2014.”

Shares of Thomas Cook (India) Ltd was last trading in BSE at Rs.78.05, up by Rs.1.75 or 2.29%. The stock hit an intraday high of Rs.81.40 and low of Rs.76.60.

The total traded quantity was 2.24 lakhs compared to 2 week average of 1.57 lakhs.