Franchise News Kerala : Thomas Cook (India) Ltd. has strengthened its presence in Thiruvanthapuram, with the launch of a branch outlet at Kazhakootam, and the relocation of its flagship retail branch to a prime hub on M. G. Road. With this new outlet, Thomas Cook (India) now has 18 consumer access centres—ten owned branches, three Gold Circle Partner (franchise) outlets, and five airport counters (Thiruvanthapuram and Kochi international airports), as per a release. Biju Prabhakar IAS, District Collector, Thiruvananthapuram, inaugurated the new outlet at Kazhakootam.
Thomas Cook (India) has chosen Kerala as a key driver of its two-pronged strategic plan. The first is Distribution and Reach–expansion in metros/non-metros and Tier II and III markets of Kerala via a mix of owned and franchisee outlets so as to enable consumer access via its ‘shop-in-shop’ model (e.g. its LuLu Mall outlet in Kochi). The second part of the plan is product-service portfolio—remittances (both inward and outward), its ‘Send Money Abroad’ covering over 120 countries, and Multi-currency Borderless Prepaid Card in partnership with MasterCard.
The new Thomas Cook store at Kazhakootam in Thiruvanthapuram is centrally located and will offer a range of foreign exchange and holiday products and services (domestic and international packages, individual and group tours), cruises, visa and insurance.
Mohan Krishna H, Vice President & Head – Sales & Relationship Management Foreign Exchange, Thomas Cook (India) Ltd., said, “Our new Kazhakootam outlet and M. G. Road relocation is an emphatic delivery of our strategic intent to expand Thomas Cook’s footprint in Kerala. We are already seeing impressive growth of 25 per cent year-on-year from the state and with the launch of our consumer-centric products and services already witnessing strong uptake, we are confident of Kerala powering our growth story for 2014-16.” He added, “Our focus has always been easy access for our customers and our initiatives in Kerala we hope will get us right to our customers doorstep.”
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