Titan to expand its outlets nationally as well as internationally - Franchise Mart

Titan to expand its outlets nationally as well as internationally

World-selling brand, which offers watch, jewellery and eye-care products, is aiming to spread its reach nationally as well as internationally. Titan Industries is looking forward for major retail expansion by launching outlets across India as well as foreign destinations such as Vietnam, Singapore, Malaysia, South Africa and Saudi Arabia.

The company is planning to inaugurate 225 watch and accessories stores, 55 jewellery stores and 45 eyewear stores this fiscal through franchise and company owned stores. The company is also planning to launch 50 new ‘World of Titan’, chain of retail outlets across the country by end of 2012-13. This would be over and above the company’s pan-India network of 337 stores spread over 129 cities.

The watch division of the company is expecting 24 per cent sales growth target for the current financial year riding on the success of brands under its umbrella like Titan, Fastrack and Sonata, which enjoy 70 per cent market share in the country. The company has achieved Rs 8,838.38 crores sales income from watch and jewellery divisions in 2011-12, registering growth of 35.5 per cent.

As a part of its product extension strategy, the company is also considering expanding its range by including leather accessories such as clutches, belts and tri-folds for women to its existing product portfolio. The plan to enter leather accessories for women comes a few months after it launched leather accessories such as wallets and belts for men in select cities across south India.

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