Toshiba Corporation has appointed master blaster Sachin Tendulkar as its brand ambassador across its product categories and for corporate branding in India. With Tendulkar as the new Brand Ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of ‘Quality – Technology – Design’.

Speaking of his endorsement for Toshiba, Tendulkar said, Toshiba is all about excellence in Quality, Technology and Design.

“They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family,” he added.

As the brand ambassador for Toshiba, Sachin will be featured in Toshiba advertisements in major media for its laptops, LCD TV and home appliances.