Triumph International India Private Limited, the world’s leading lingerie brand, inaugurated its first flagship store in New Delhi at Connaught Place today. Mr. Thorsten Allenstein, Managing Director, Triumph International (India and Sri Lanka) inaugurated the store which is Triumph’s third full fledged stand alone store in India. The Triumph store stocks an exciting range of over 150 internationally available styles. Known for its fit and quality, Triumph lingerie had already captured the imagination of the urban Indian woman. Inspired by its success through multi-brand outlets, Triumph felt the time was ripe to introduce its valuable customers in India to its wide variety of international styles. Indian women got the initial taste of the world-class ‘lingerie buying experience’ through its recently launched first standalone, flagship store in Mumbai.

Speaking on the occasion Mr. Thorsten Allenstein, Managing Director, Triumph International (India and Sri Lanka), remarked, “After the launch of Triumph’s exclusive stores in Mumbai and Gujarat, we are pleased to inaugurate our flagship store in the national capital. This is our third stand alone store in India and through this retail expansion we are now firmly entrenched in the Indian Lingerie market. The Indian women specially the cosmopolitan crowd with their exposure and experience of international brands have already been enjoying our exclusive styles and perfect fits through various retail stores. Due to our 100 years of experience and success, we are in a lucky position to offer any bra from first to last, that a woman would wear. This stand alone store in Cannaught Place will only widen the Triumph range, stocking many Triumph styles that were not available here earlier.”

In line with this marketing strategy for India, Triumph has already set up a state of art technology plant in Tamil Nadu. Triumph is keen on expanding its retail footprints in India by setting up its flagship stores. Apart from the three standalone stores already set up in metros, Triumph is looking at reaching its customer through opening more stores in Tier I and Tier II cities also. Triumph has already marked its presence in India through 700 ‘points of purchase’ in multi-branded stores across 60 cities in the country. About 95% of the lingerie industry in India is unorganized and Triumph has a 34% share in the organized lingerie industry. This gives Triumph a vast opportunity to further tap the market and expand its base in India.