BIBA celebrates its opening of 100th outlet in Udaipur, Rajasthan. Currently, the brand has been running successfully in 46 cities, since the time it has incepted its journey from Mumbai. BIBA has gained the wide experience of close to 25 years in fashion industry.

In fact, BIBA is the first brand in its category to recognize the market potential in small towns and owing to this vision, today BIBA clearly boasts of a huge fan following in small towns and receives great response from Tier 2 and Tier 3 cities like Itanagar, Siliguri, Zirakpur Aurangabad, Jabalpur to name a few.

Commenting on the launch, Siddhartha Bindra, Managing Director, BIBA said, “From our first store in 2004 till 100th in 2012, the journey has been both exciting and challenging. We have managed to evolve alongside the evolving taste of our consumers and this is why we have managed to achieve a loyal fan base, pan-India. Our achievements reiterate the fact that over a period, BIBA has carved a niche for itself and is well accepted by the consumers across all demographics.”