Uday Mathur – TeaTrail

Mr. Uday Mathur – An Engineer & Management Graduate from IIM Calcutta, he has more than 30 years work experience years experience of building businesses and brands. He was the Founder of India’s largest no. 1 pre-school education chain with around 1000 centres across India.

Tea Trails began its journey to offer a steaming cup to Indians in 2013. Coupled with a carefully curated selection of teas, are the attractive & peaceful ambience, helpful staff & knowledge sharing about the flavor of choice. Tea Trails serves gourmet teas from around the world and has an exquisite range of teas from hot to cold and normal to extravagant.

Our USP lies in the fact that the cup of Tea is freshly brewed. We are promoted by a team of entrepreneurs and professionals with successful track records. Our Research is thorough. The team has travelled across the globe in search of teas that have unique flavours, and health benefits, and prepared a menu of teas specifically to suit the Indian palate. Our menu has dishes which are Tea Infused, that is, use tea as a food ingredient; only at Tea Trails, you can eat tea! The food menu is designed in way to pair the ideal tea with each food item, much like wine and food.

2 – How many outlets done, Franchise benefit(How Franchise Business Is Useful)

We started franchising an year back & Tea Trails currently is 26 outlets network in 8 cities. Out of this 12 are franchisees.

Support to the franchisees:

• Product line and R & D
• Field assistance
• Standard Operating Manuals
• Kitchen Equipment & material
• Training
• Association with the first in the category brand
• Tea tasting session @ Locations + Sampling, Tea Festivals
• Presence in media

3 – Next level expansion

Tea Trails is a category creator & aims to have a network of 500 outlets by 2020.

4 – Target outlet

We are targeting 100 outlets in 2016 – 17.

5 – Business Model Plan

Space requirement: 800 – 1000 sqft

Investment : 35 – 40lacs (without property)

Term of agreement : 5 years

ROI 300%

6 – About Franchise Mart if you want to say

we are starting relationship,we hope for a long relationship ahead.

Thanks.



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4. Ram Warrier, Senior Vice President – MAAC(Aptech)

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