The leading Ayurvedic player, Vaidyaratnam Oushadhasala is planning to expand through franchising route and with the investment of Rupees 25 crore in next four years.As per the senior official of the company, the target of the company was ambitious and achievable considering the pace with which the market for Ayurveda was expanding both within the country and abroad. The company had invested Rs six core at its new production facility at Pollachi in Tamil Nadu apart from two factories in Kerala. It has also invested Rs three crore for the treatment centres in Bangalore and Mumbai, and was planning to set up in-patient treatment facilities in Bangalore, Mumbai and Delhi through strategic alliances.In the next three years, Vaidyaratnam would have 1,000 more franchisees in major cities in the country and abroad.