“Retail chain pharmacy has bright future since the customers can get all the required medicines at reasonable rates.”
By easing FDI norms in multi-brand retail and opening up door to global chains such as Walmart and Tesco, India to see an exponential growth in retail chain pharmacy sector.
Worldwide there is remarkable changes in disease pattem from the last two decades where in number of patients are on higher side in lifestyle disease category as compared to infectious or general diseases.
As now, the disposable income is gradually increasing ; young generation is spending a huge amount of their income in personal care and wellness products.
Indian being a developing country, the economical growth is rapidly increasing and multiple kinds of businesses are emerging which makes an ideal platform for retail companies to grow and have booming business.
In India, Wellness Forever is first one and unique Retail Pharmacy model, which stock & sells wide range of Pharmaceutical & Wellness products in customer friendly self browsing format.
All 60 Wellness Forever retail pharmacies being professionally and efficiently managed by pool of 1300 skilled and talented professionals which includes 250 qualified and registered pharmacists.
There are three major benefits as a organized retail pharmacies of ” Wellness Forever ”
1. Round the clock service
2. Availability of stock
3. Genuine medicines from authentic sources
The company has presence in Maharashtra and one pharmacy inside a 220-bed hospital in Karnataka. While it plan to expand in Maharashtra, Wellness will start a market study in December to expand in Goa and Karnataka.
On the back-end infrastructure front, the company has already set up a warehousing and logistics facility in Bhiwandi at an investment of $1.5 million. Similar facilities will be established in Goa and Karnataka to facilitate store expansion in these markets. Expanding primarily through CoCo pharmacies, Wellness Forever will also take the franchise route. It is working on building a franchise model and has got on board Jagdeep Kapoor of Samsika Marketing Consultants to fine-tune the business model.
The first few Wellness Forever franchise stores, Bakhtiani said, will get operational by July this year, and by the end of this fiscal there will 20 franchisee pharmacies and the balance 30 will be CoCo stores. Each new pharmacy will call for an investment of around Rs 1 crore, excluding real estate cost and will become cash-flow positive within nine months of getting operational.
“On an average, each store will generate monthly sales of over Rs 30 lakh, giving an annual turnover of around Rs 4 crore. Once we achieve Rs 1,000 crore turnover with 250 pharmacies, the expansion strategy will largely revolve around adding franchisee stores in the existing and new geographies,” he said. Of the entire retail footprint in the coming three years, 100 stores will be franchisees and rest CoCo.
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