Yum! Restaurants has launched its Mexican speciality chain Taco Bell in Bangalore and plans to open up to 100 outlets by 2015.

Yum! Restaurants, which operates brands like Pizza Hut and KFC, said it is looking to tap the young consumer segment with Taco Bell’s Mexican offerings as part of its efforts to increase footprints in the estimated $one-billion Indian fast food market.

The Company is confident that Taco Bell will redefine the eating-out market in India with its value proposition and variety of delicacies. It has already signed up a few more properties in Bangalore and our aim is to have 100 outlets in India by 2015. The company will first target the markets in metros and then venture into tier II and II cities and each restaurant will be of around 3,000 sq ft.