Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd. has launched Beados, a creative game for kids in the age group of 4 – 14 years. Beados has come out with four variations of the game to cater to this age group – Beados Starter Pack, Beados Activity Pack, Beados Super Studio, Beados Jewellery Pack. These will now be available across all leading toy stores and large format stores in the country.

Zapak is a leading retailer of Gaming CDs and merchandise in India. With a massive distribution network of over 5000 Retail Outlets in more than 100 cities, Zapak has the largest network in the country. As a part of their expansion plan Zapak Games is aggressively bringing world’s most popular toy products to India.

Beados are bright, colourful beads which magically join together with water to create fun designs. There is no heat or messy glue required, meaning moms will like them as much as kids do!

Beados is also made using a brand new bead formula to ensure the coolest and safest playing experience for the kids. The beads come with amazing template designs to help one create fantastic characters and accessories, or even make their own designs.

The Starter pack includes heaps of beads, a Beados pen, trays a special water sprayer and more to get started with Beados designs. The Activity Pack helps you to create and store all your amazing Beados designs. Beados Super Studio is battery operated and consists of a fan to speed drying time and a special pen dispenser with other things. Beados Jewellery Pack includes glitter beads, jewellery box and storage area for beads, pen, sprayer and design along with the basic Beados kit. This product is available for Rs. 599 – Rs. 1599.

Even child specialists are supporting this product, Dr. Barnali Bhattacharya, Consultant Paediatrics and Life Skill Trainer said “It is indeed an intriguing ‘activity toy’! It will definitely make the child curious and also bring out his/ her creativity. But what truly excites me about Beados is that it inadvertently teaches the virtues of focus, patience and determination!! Values which will take a child a long way, for if life was a game then these 3 qualities would pick the winner. It is also a great bonding time activity between parent and child, great craft class activity. This creative activity pack will calm the mind without killing curiosity.”

Rohit Sharma, CEO, Zapak Digital Entertainment Ltd. said “Zapak Games aims at bringing down world class merchandise for kids in the country which will help give them exposure to innovative and creative products. Beados will help bring out the creative streak in a child which will help in his/her overall personality development.”